Guides
Guides
How we think about signal-based outbound, approval-first outreach and running GTM from Claude. Useful whether or not you use Optic.
Approval-first outreach without the bottleneck
Approval-first outreach puts a human on every send. How to make reviewing drafts fast, which guardrails belong in the database, and when a play can run alone.
MCP for GTM: expose actions as tools first
MCP for GTM: why a sales and marketing system should expose its actions as Model Context Protocol tools before it builds a UI, and how to design them safely.
Signal-based outbound for enterprise comms teams
Signal-based outbound for corporate communications buyers: which signals matter, how to score them, and how to pace a market of a few hundred accounts.